GD&TD – Apple technology company spent a huge amount to win the right to broadcast the FIFA Club World Cup 2025 on the Apple TV application, thanks to Messi’s effect.

“American technology giant” Apple signed an agreement with MLS about 1 year before Messi came to the tournament, with a total value of 2.5 billion USD within 10 years to broadcast all matches on the application. Apple TV.

Each year, Apple pays the MLS about 250 million USD, which is then distributed to the 29 clubs competing in the country’s number one tournament.

Since Messi arrived, the number of people signing up to use the service on Apple TV to watch soccer matches at the MLS tournament has increased dramatically and has now reached more than 2 million people.

“However, not stopping at this success, two years after the historic agreement with MLS, Apple will continue from Messi’s effect, buying the broadcasting rights for the 2025 FIFA Club World Cup held in the US. with a value of up to 1 billion USD,” the New York Times revealed.

Messi got off to a pretty good start in the 2024 season, helping Inter Miami lead the MLS Eastern Region with 18 points after 10 matches, including 5 wins, 3 draws and 2 losses.

Messi landed in Florida in August 2023 and very soon, M10’s influence both on and off the field increased exponentially.

Between MLS, Leagues Cup, US Open Cup and Concachampions, the former Barca star scored 20 goals in 23 matches. An impressive number and at this rate, the Argentine superstar is on his way to surpassing former player Higuain.

Gonzalo Higuain, after an impressive career on the Old Continent, arrived at Inter Miami in 2020 from Juventus. This star appeared in 70 matches, he scored 29 goals (all in MLS) and had 11 assists.