The Argentinian national team (AFA – Argentine Football Association) have apparently optimized it when it comes to marketing, as spotted by former Nike employee and Sports PR professional Charlie Brooks (@Chigs_72).
Adidas x Argentina Branded Barbers’ Robe
Lionel Messi got a new haircut when being with the Argentinian national team last month. When getting his barber and haircut, he did wear a barber’s robe with both the Adidas and AFA logo. This is something we have never seen before for a footballer but is nothing brand-new.
Argentina are sponsored by Gilette
Last year, Messi got a new barber and haircut as part of a campaign with Argentinian national team sponsor Gilette. Back then, he already wore the Adidas x Argentina branded barber’s robe.
The Adidas x Argentina barbers robe is not available to buy. It remains to be seen if there soon will be a new version with the new Adidas logo.
Have you spotted other national teams having branded barbers’ robes? Comment below.