It’s hard to believe that Messi’s swollen ankle has become a lucrative opportunity for a designer and businessman in Argentina.

Lionel Messi did not have a completely satisfactory 2024 Copa América final, as he had to be substituted in the 65th minute due to an ankle injury.

However, Messi was able to enjoy the sweet taste of victory after Argentina beat Colombia in the 2024 Copa América final. Messi subsequently had to wear an orthopedic shoe during his recovery process from the ankle injury. No one could have imagined that Messi’s swollen ankle would become a lucrative opportunity for a designer and businessman in Argentina named Milonga. Specifically, Milonga created a keychain in the shape of Messi’s swollen ankle.

Milonga shared his new product called “Messi’s Ankle” through TikTok. “Look at that little key. It is an unforgettable scene,” Milonga commented in the short 12-second clip.

In just three days, the video racked up 1.2 million views and became a social media phenomenon. In addition, there were thousands of comments about Milonga’s invention. “The ability of Argentinians to produce a product and sell it is incredible”, “There will be no shortage of those who get Messi’s ankle tattooed, but no one could have imagined this”, “The opportunity to make money with Messi is infinite”, were some of the lively comments.

In other news, Milonga has stepped up production of the keychain shaped like Messi’s swollen ankle as orders have increased considerably. With this, the designer and businessman Milonga is making a fortune thanks to Messi’s swollen ankle.

Lionel Messi, upon learning of the success of the product, sent a congratulatory message to Milonga: “I never imagined that my injury could inspire something like this. Congratulations on your creativity and success. “You have pleasantly surprised me!”